LITEWAY
Ukrainian ultralight backpack and tarp shelter brand. The founder, Yevhen, started out making handmade gear and finally launched his own brand in 2019. The concept is "LIGHTNESS IS WHERE YOU ARE." LIGHTNESS means not only material lightness but also it can be found in your heart and allows you to be true to your passion to go on a journey.
What is LITEWAY's craftsmanship?
Handmade craftsmanship that puts our souls into it, for our fellow people.
For LITEWAY, the most important user experience is to have users connect with gear that reflects the soul of the brand and continue to use it with full satisfaction.
They see their users not as “consumers” but as “like-minded people” and “friends who love UL gear.”
The founder Yevhen is himself a backpacker who travels all over Europe. Originally, he made gear only for himself and his closest friends. This experience has become the foundation of LITEWAY today, and “handmade products for friends” continues to be a valued part of the company.
They put their souls into making gear that they themselves want to use for their friends.
This may be the true essence of craftsmanship.
Brand's Signature Gear
GRAMLESS PACK ULTRA 35L
The flagship model of LITEWAY backpacks. Minimizing the weight of the bag as much as possible, the hope is that people will enjoy the beauty of nature more in various situations such as mountain climbing, trekking, travel, etc. Dyneema (ultra-high molecular weight polyethylene), one of the strongest and most durable UL materials, is used to achieve both lightness and strength.
