MOUNTAIN DAISY PRODUCTS
Yuri Yosumi, an outdoor fashion creator known for introducing the "yama skirt (hiking skirt)" to Japan and sparking the women's mountaineering boom, has been involved in planning and development with outdoor brands such as Berghaus, AIGLE, Foxfire, and Marmot since 2009. This fall, she finally launched her own brand to create one-of-a-kind items that can only be made by a woman who just loves the mountains and is not a professional mountaineer.
What is MOUNTAIN DAISY PRODUCTS's craftsmanship?
To create and deliver products that help people get along with nature.
Originally an indoors kind of girl who lacked confidence in her physical fitness and sports ability, Yosumi’s life changed when she experienced nature as an adult, and she became fascinated with mountains. She began to promote the yama skirt, her synonym, in the hopes of broadening the scope of mountaineering and the way people enjoy mountains. Her unique style has influenced many hikers, and she has been a driving force in Japanese women’s mountain culture for more than 15 years.
The brand she launched in the fall of 2023 is MOUNTAIN DAISY PRODUCTS. When she launched the brand, she seriously considered what tools are for and what functionality is for. The answer that emerged was the phrase “products for getting along with nature.”
MOUNTAIN DAISY PRODUCTS products incorporate into the designs what cannot be quantified as “specs” such as something that relieves minor discomfort or anxiety, cheers you up when you are tired and look down, and gives you a spark that makes you feel excited and want to skip.
The brand faces each item with the hope that it will serve not only as a tool for going into nature but also as a matchmaker for people and nature.
Brand's Signature Gear
YAMATABI 15 SPIDERON
A backpack created based on the concept of “enjoying both mountains and travel.” This product was launched in 2018 as a collaboration item between Marmot and YURI YOSUMI, and after five years of sales, it has been further updated and is now being sold by MOUNTAIN DAISY PRODUCTS. The capacity can be adjusted from 13 to 22 liters, and its versatility allows it to be used for everything from serious mountaineering to casual hiking in the countryside, as well as for travel and going out. The bag is packed with the kind of attention to detail that only Yosumi can offer, such as a back pad that can be used as a seat cushion and trekking pole pockets for storing trekking poles without worrying about dirt from the pole ends.
