ZANE ARTS
In 2018, this outdoor brand was born in Matsumoto City, Nagano Prefecture. Kei Kosugi, the representative of the company, who has been creating camping gear for nearly 30 years, is responsible for everything from product design to development. Many outdoor enthusiasts resonate with the brand because of the issues Kosugi can see from his many years of involvement in the outdoor industry, the products that can solve those issues, and the products that express their beliefs without any pretense.
What is ZANE ARTS's craftsmanship?
Fusion of functionality and arts at a higher dimension.
In ZANE ARTS’ craftsmanship, funtionality and art are considered separately.
The artistic element they seek is “beauty that blends in with nature without ruining the scenery.” What they aim for is a design that harmonizes with nature, which is different from the “functional beauty” that results from the pursuit of functionality.
In terms of functionality, they don’t develop products with an excessive number of functions, based on the idea that the true appeal of outdoor activities is to cultivate the ability to survive in nature without relying on tools. ZANE ARTS’ policy is to manufacture the minimum necessary while maintaining a high level of functionality to support the outdoor fans.
Here, they create a high level of artistry that does not spoil the scenery and functionality that is both simple and reliable.
A place where the two merge happily at a high level;
That is the dimension of craftsmanship that ZANE ARTS aims for.
Brand's Signature Gear
Zeku M
By adding extension frames to a one-pole shelter, the space is expanded without widening the bottom space. This product solves the disadvantage of pyramid tents where dead space is easily created, while keeping setup easy.
