yozora
yozora is a new camping label launched by Hobonichi which is headed by Shigesato Itoi. In addition to producing original products related to camping, yozora will also create a variety of contents with a wide range of guests. The important concept is to restore 'being alone'. This AOS will be their first public appearance.
What is yozora's craftsmanship?
What is it that makes people of any generation “feel good”? We want to make the places where people confront “being alone” rich and interesting.
Hobonichi launched its website in 1998, and has created a variety of content and products reflecting the opinions of its many readers. The “Hobonichi Planner,” which is a representative of their products, is loved by people all over the world.
Rather than following trends, they consider what it is that makes people of any generation “feel good”, and create things that lead to a good time for people to spend. This attitude remains unchanged as they take a new step into the world of camping.
The fact that people are alone has always been a theme of Hobonichi, and yozora hopes to make camping, a place where people face their aloneness even richer and more interesting.
Brand's Signature Gear
Kohaku
A tent co-created with Kei Kosugi of ZANE ARTS. The organic form is innovative, but the one-pole structure is somewhat classic. yozora will make its debut this fall with a tent that embraces both security and surprise.
